The relationship between the sponsor and the recipient of financial support is called sponsorship.This financial support can be in the form of cash, product exchange, advertising or science.In order to have a successful sponsorship, the innovators of the projects, the organizers of the events must do the prerequisite actions, the actions during the implementation, and the subsequent actions correctly.This means that they should not only think about getting money from the sponsor and meeting their needs, and it is necessary to implement and realize the sponsor's needs and wishes during the above three stages.Prerequisite actions that need to be taken into consideration by the innovator or the executive separately for the event and project include defining the project and event for themselves in a completely fluent way, both written and spoken.Then write the benefits that will be obtained from this project for themselves in a clear and clear way with numbers and figures and their own actions to realize it.In order to fulfill their own interests, it is necessary to write that if there is a sponsor in any of the operational parts of the project or event and he wants to enter to fulfill that innovative or executive need, what are the conditions? That is, if it is not cashed, how can product defamation or advertising or scientific defamation happen, and here it is necessary to write a list of sponsors and the reason for choosing them to be included in this list.Now, before referring to the sponsors mentioned in the list, it is necessary to prepare a documentary resume of the presenter of the innovative project plan or event.It is also necessary to prepare a documentary history description of similar or dissimilar works with the innovative project or event that has been done by this performer or innovator before.It is also necessary to prepare a documentary history description of similar work done with the topic of discussion with the sponsor, which has been done by other performers and innovators inside and outside the country.All the things that have been said should be specified in a work schedule, for example, from this date to this date, what actions should be taken by whom and where, and what should be the result, and where should the action be taken after this event. next
The set of prerequisite actions, during implementation, and subsequent actions should all be available in the work schedule of the project or event.Other prerequisite actions, including holding a press conference, brainstorming sessions, the team accompanying the presenter or innovator and introducing them and their resumes, and the set of advertising and information work that is supposed to be done before the presentation of the project sample or before the main day of the event. Some actions are prerequisites.But in particular, prepare the schedule during the implementation of the project or event on the main days that are implemented, separately from the work schedule of the entire project or event.The table during the implementation of the project includes what needs to be produced by whom and in what form and where what goods or services should be produced in order to prepare a sample that can be presented to the sponsor.The schedule during the event includes speakers, side exhibition, educational workshops, visiting tour, business meeting, book of articles, booklet of advertisements, flash video and photo, and scientific content and performance report of the event organizers for the successful realization of the event.
The subsequent actions are also providing the real report and the percentage of success of the project or event to the sponsor, documented with documents and evidence, survey report and income figures
The collected information bank, as well as the concerns, needs, and requests raised by the participants in the review of the project or event and their contact numbers, are a source of encouragement for the sponsor of the accuracy of the information.
Of course, the sponsor may provide this information bank to his sales unit for communication to present and sell a product of his products.
The sponsor should be informed of the information and survey and needs assessment results obtained from the implementation of the event and project so that a part of his support costs in supporting you will be compensated and he will be willing to continue working with you.The organizer of the event or the innovator of the project should make sure to prepare the report of the event or events of the project and decorate it with the logo and approved photos of the sponsor and publish it through social networks or virtual space and cut newspaper clippings and news in Prepare the media and websites and give them to the sponsor in the form of a bulletin or clear book.
The innovator of the project or the organizer of the event should always keep in mind that if they want their nail to sink into the wall, they must have a tool to hammer that nail into the wall, and they must have the strength and power to hammer that hammer on the nail. And they should learn the skill of how to hit that hammer on the nail.
If that nail is hammered into the wall to a small or large size, it may loosen and become ineffective, or it may become too hard that it can no longer benefit from the outside of the wall.In sponsorship, the nail is your project or event, the hammer tool is your sponsorship plan, and the force and power to hit the hammer on the nail are the sponsors themselves. Your skills are your learnings, experiences, records, researches and connections.
Loosening a nail is also like a bad implementation of a project or event
Tightening the nail too much is revealing your great goals of the project and event, and you may pave the road so that someone else can easily drive on it without paying you tolls!I call the organizer of an event or the innovator of a project who does all the three steps mentioned above an organizer, and I call those who only do the project implementation or the event implementation part an executive.
These materials were prepared and presented by Sayed Hossain Ahmadi, financial resources entrepreneurship coach with sponsorship final project and owner of www.sponsorbazar.com sponsorship trading system, as well as catering management entrepreneurship coach and owner of food trading system www.vib.ir.
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